4. Send NPS surveys. Net Promoter Score® (NPS) surveys help businesses gauge customer loyalty and satisfaction by asking buyers how likely they are to recommend the company to others. With NPS survey responses, you can bucket your customers into three categories: Detractors: Unhappy customers who are at risk of churning. Passives: Customers who like your company but don’t necessarily love it. Promoters: Customers who love your company and would recommend it to their friends and family ...
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