How to Choose the Perfect Domain Name - Tailor Brands www.tailorbrands.com/blog/choose-domain-namePrivate View 3. Defines your brand. Your domainname is a powerful branding opportunity that, if done right, can increase brand recognition. The first step to getting your domain right is choosing a Top-Level Domain. Tip 1. Choose your TLD Extension. Top-Level Domain (TLD) is the suffix after the website address. Also known as domainname extensions, they ...